Free at last

I saw this while waiting in the grocery line tonight -

and almost laughed out loud while waiting for the conveyor belt to move in my favor. I think this is the first publication I've seen to declare themselves "Gosselin-free". It's sad when they have to advertise who they're NOT going to talk about in order to entice you to buy their magazine. Even sadder yet, I suppose, to be one of the not-talked-about Gosselins. And maybe this says something about our culture- when we start attracting customers by what we're avoiding and making that our drawing card.

Maybe the same tactic would work to let others know what a children's book is NOT about? "Dinosaur free picture book" or "Non-bear themed easy reader". Nah. Doesn't sound good. Guess I better leave that angle to the tabloids.

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